Typography is much more than font design and the layout of printed matter; it touches on a central value of our society: the printed free word, the democratic debate. It is thanks to the power of typography that this debate takes the form of a game of argument and counterargument. Can typography keep doing its job now that digitalization and new media are making the future of the typographical trade uncertain? Typographical communication has not been exposed to such fundamental changes as the current ones since the invention of the printing press by Gutenberg in the fifteenth century. The trade finds itself at a crossroads. In which direction will it develop? ‘De kracht van de typografie’ analyses the questions, explores the roads and presents engaging examples.