Until recently, fashion was chiefly a domain for and by women: the fashion magazines, the fashion press, the designers and the fashion houses distinguished themselves with prêt-à-porter as well as with couture. Men’s fashion was treated like a stepchild and was mainly of secondary importance. Since the millennium, however, the attention being paid to men in fashion has increased spectacularly. There are a particularly large number of young designers who consciously chose to concentrate on men’s fashions. Special, innovative men’s magazines have appeared such as Fantastic Man, more and more fashion labels are launching their own men’s line, and there has been a significant increase in the variety of clothing, accessories and personal care products for men on the market. Where does all this attention come from? Exactly what kinds of innovations are taking place in men’s fashions? What role does the tradition of men’s fashion play? The New Man provides answers to these questions in pictures and text, and explains what men’s fashion has to offer today.