Also available in the Dutch edition ‘Adding Values

Adding Values The Cultural Side of Innovation

By Dany Jacobs

Many people equate innovation with technology – a dangerous halftruth and a serious underestimation of the tremendous variety of innovation. Innovations add value or fail. There is no economic added value without adding values. Values are about culture, about organising our life. The more radical an innovation, the more distant it is from what we know and recognise, and therefore the greater the risk of failure. That is not necessarily bad. It is, however, possible to decrease this ‘cognitive distance’ by understanding the cultural side of innovations. That is the aim of this book.

2007, English ISBN 9789086900688 Dutch Edition ISBN 9789089101242 NUR 656
Author(s) Dany Jacobs
Design David Bennewith, Werkplaats Typografie, ArtEZ University
Co-Publishers Veenman Publishers
Pages 192 p.
Dimensions 13 × 20 cm
Illustrations Ca. 40 b/w and colour ills.
Binding Paperback